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HBD Secures Planning Amendments for £150 Million Build-to-Rent Scheme in Birmingham's Jewellery Quarter

UKREiiF: "Neighbourhood" scheme expanded to 504 apartments; includes winter garden, gym, co-working spaces

HBD Secures Planning Amendments for £150 Million Build-to-Rent Scheme in Birmingham's Jewellery Quarter

The West Midlands property market remains one of the most dynamic and resilient regions in the UK, and recent insights from UKREiiF shed new light on key trends shaping everything from house prices to rental demand. In this analysis, we’ll break down what these findings mean for homeowners, investors, and tenants across Birmingham, Coventry, Wolverhampton, and the wider region, connecting the data to real-world opportunities and considerations for anyone navigating the local property landscape.

At Kunda House, we stay closely aligned with the latest market intelligence to ensure our community has the information they need to make confident decisions. Whether you’re exploring a short stay in Birmingham, considering a long-term rental investment, or tracking price movements for your next home purchase, understanding the trends highlighted in this analysis will help you stay ahead of the curve.

Property developer HBD has secured planning amendments for its £150 million Birmingham Neighbourhood build-to-rent (BTR) development in the Jewellery Quarter, enabling a larger and more sustainable urban community.

The revised plans increase the scheme to 504 apartments, up from the originally approved 414, through the addition of an extra storey to four of the five buildings and a revised unit mix that includes more one-bedroom apartments.

The development will offer a range of amenities for residents, including a winter garden, gym, dedicated work-from-home spaces, and landscaped public gardens.

A new public square will feature independent bars and restaurants, creating a vibrant social hub and enhancing the community atmosphere.

Located on a 2.6-acre site previously occupied by a car showroom, the project will act as a key gateway to the Jewellery Quarter, combining modern design with sensitivity to the area’s historic character.

The scheme aligns with RIBA 2030 Climate Change targets, demonstrating HBD’s commitment to sustainable construction and responsible development.

Ed Hutchinson, Managing Director of HBD, said: “Neighbourhood is an exciting new scheme for Birmingham; it embraces sustainability and modern design while respecting the history of the Jewellery Quarter and its heritage assets.

We’re pleased to have secured these planning amendments, which will improve the development while maintaining viability and deliverability.” The development follows the success of a nearby 102-apartment project completed by HBD last year, which has now sold over 90% of its units.

Planning officers highlighted that the scheme will contribute to Birmingham’s housing supply, provide affordable housing, support regeneration objectives, and deliver economic, social, and environmental benefits.

Despite some concerns regarding light and privacy, the development is recognized as a significant step forward in Birmingham’s urban residential landscape, reinforcing the Jewellery Quarter as a desirable and dynamic place to live.

Key Takeaways from This Analysis

  • "Neighbourhood" scheme expanded to 504 apartments
  • Includes winter garden, gym, co-working spaces

What This Means for the West Midlands

These findings reinforce the West Midlands’ position as a region of growing importance for UK property. Compared to London and the South East, where affordability remains a significant barrier for many, the West Midlands continues to offer better value while still delivering strong growth potential. Birmingham, in particular, benefits from ongoing regeneration projects, improved transport links, and a vibrant cultural scene that attracts young professionals, students, and families alike.

For investors, the combination of competitive entry prices and healthy rental yields makes the West Midlands an attractive choice. Meanwhile, first-time buyers and those looking to move up the ladder can find more space and better value compared to many other parts of the country. With major infrastructure projects continuing to shape the region, the long-term outlook remains positive for both homeowners and landlords.

How Kunda House Can Help

At Kunda House, we specialise in connecting people with quality accommodation across the West Midlands. Whether you’re looking for a flexible short stay, a comfortable long-term rental, or expert guidance on local property investment, our team is here to support you every step of the way. We combine local market expertise with a commitment to outstanding service, ensuring our residents, guests, and partners have the best possible experience.

Our properties are carefully selected and maintained to the highest standards, offering modern amenities and prime locations across Birmingham and the surrounding area. We also keep a close eye on market trends like those highlighted in this analysis, ensuring our offerings remain competitive and aligned with what our community needs.

Looking Ahead

As we move further into 2026, the West Midlands property market is expected to continue its steady evolution. While some fluctuations are inevitable, the underlying drivers of growth—including regeneration, infrastructure investment, and strong demand for quality rental accommodation—remain firmly in place. By staying informed and working with trusted local partners, you can navigate the market with confidence and make the most of the opportunities available.

If you’d like to learn more about the West Midlands property market, explore our available properties, or discuss your accommodation needs, don’t hesitate to get in touch with the Kunda House team today.

Build-to-Rent (BTR) Developments
6 June 2026 6 min read

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